Aditya Birla Sun Life Insurance - Super Term Plan: A Comprehensive Protection Solution

Aditya Birla Sun Life Insurance (ABSLI) has unveiled its latest offering—Super Term Plan, a thoughtfully designed term insurance policy that goes beyond traditional life cover. Tailored for today’s evolving customer needs, this plan combines life protection, income security, and health management in a single powerful product.

Three Smart Coverage Options

The Super Term Plan offers flexibility through three unique coverage choices, catering to varied financial goals:

1. Level Cover: A fixed sum assured is paid to the nominee upon the policyholder's demise. This payout can be structured as a lump sum, monthly income, or a combination of both—based on what suits your family best.
2. Increasing Cover: Here, the sum assured increases by 5% annually (simple interest), offering growing protection that keeps pace with inflation and rising responsibilities.
3. Level Cover with Return of Premium: This variant not only ensures death protection but also returns 100% of premiums paid if the policyholder survives the term—adding a savings component to the plan.

Built-in Health Support & Life Stage Flexibility

One of the standout features of the plan is its built-in health management services, enabling policyholders to monitor and manage their health throughout the policy tenure. This adds a proactive layer of care that few traditional term plans offer.

In addition, the Enhanced Life Stage Protection benefit allows policyholders to increase their life cover at key milestones—such as marriage, childbirth, or purchasing a home—ensuring their insurance adapts with their life journey. This option needs to be selected at policy inception.

Quick Claims, Multiple Payout Options

To ease the claim process during emotionally difficult times, ABSLI has introduced an Instant Payment on Claim Intimation facility, disbursing a specified amount within one working day of claim registration.

Policyholders can also customize the death benefit pay-out from options like:

• Lump sum
• Equal monthly income
• Income + lump sum combo

For those seeking regular income for their family, the Staggered Death Benefit provides monthly income for five years, with the nominee having the option to commute it to a lump sum.

Why This Plan Matters

In an age where people are looking for holistic financial protection, the ABSLI Super Term Plan stands out as a multi-dimensional policy that combines security, stability, and health consciousness in one offering. It’s a testament to ABSLI’s mission of empowering customers with flexible, future-ready solutions.

As of March 31, 2025, ABSLI manages assets worth ₹99,496 crore and serves over 20 lakh active customers, reaffirming its trusted presence in the Indian life insurance space.

Whether you're starting your career, growing your family, or planning your legacy, the Super Term Plan ensures you're covered—at every stage of life.